by Editorial Team | Jul 14, 2026 | Insights, Luxury Markets
The question every global luxury house asks about India is the same: which city, after Mumbai and Delhi? The industry defaults to Bengaluru. The data points to Hyderabad. Not because Hyderabad is more visible. Because the gap between what its luxury market demands and...
by Editorial Team | Jul 7, 2026 | Insights, Luxury Markets
The Bain-Altagamma 2026 luxury study identifies AI as one of four forces disrupting luxury go-to-customer funnels. A white paper releasing this week provides the framework for understanding which brands will use that disruption to deepen mythology — and which will be...
by Editorial Team | Jun 30, 2026 | Insights, Luxury Coaching
India’s premiumisation wave is real, well-documented, and generating genuine opportunity across categories. But every premiumisation wave in every market eventually normalises. The brands that survive normalisation are not those that rode the wave best. They are...
by Editorial Team | Jun 23, 2026 | Insights, Luxury Brands
Eight weeks of content have made the case for why luxury founders need mythology discipline, architecture clarity, and the capability to refuse. This piece answers the question that follows naturally: what does building that capability actually look like in practice?...
by Editorial Team | Jun 16, 2026 | Insights, Luxury Brands
Most luxury brands do not fail because of bad products. They fail because the founder never answered three questions that defined the brand’s architecture before the commercial pressure arrived. By the time the pressure comes — and it always comes — the answers...
by Editorial Team | Jun 9, 2026 | Insights, Luxury Brands
Ferrari, Jaguar, and the Mythology Mistake the Luxury Industry Keeps Making The luxury industry is having the wrong conversation about Ferrari. Since the Luce was unveiled in Rome on 25 May, the debate has centred on design — whether Jony Ive’s interpretation of...
by Editorial Team | Jun 2, 2026 | Insights, Luxury Brands
Whichever way you take it, the Audemars Piguet X Swatch collaboration is bringing questions of myth and proximity into focus. For decades, luxury was built on distance. The world’s great maisons mastered not just craftsmanship, but controlled inaccessibility. Waiting...
by Editorial Team | May 20, 2026 | Insights, Luxury Brands
India is not short on wealth. In fact, it is entering one of the most accelerated phases of wealth creation in its history. India is producing wealth at scale—but not brands with global authority. According to recent data from Knight Frank’s Wealth Report 2026,...
by Editorial Team | May 19, 2026 | Insights, Luxury Brands
India no longer has a luxury demand problem. The consumer is already here. The aspiration is visible. The wealth is expanding. The exposure is global. And the appetite for premium experiences continues to deepen across sectors. From hospitality and fashion to beauty,...
by Editorial Team | May 12, 2026 | Insights, Luxury Brands
As Badshah creates Maybach sunglasses and Diljit Dosanjh performs in Coachella, international luxury brands are turning their heads to notice the more unassuming cultural icons that are defining modern India. For years, global luxury brands looking to engage India...
