by Editorial Team | Oct 5, 2026 | Insights
Why the world recognises the Kolhapuri but not its maker, and what it takes to build a house icon. What an icon does Coco Chanel died in 1971. More than half a century later, the house that carries her name still rests on objects she created decades before that. Her...
by Editorial Team | Sep 26, 2026 | Insights
Study the Maison, but do not wear it. Why India’s luxury houses must build an architecture of their own. The revenue argument is over For most of the last three decades, the case for Indian luxury rested on potential. That case is closing, because the numbers...
by Editorial Team | Sep 22, 2026 | Luxury Brands, Luxury Markets, Luxury Strategy
The question the world is asking — and what its answer tells India about building houses of its own. A question thirty years in the asking Two weeks after proposing the Shilp-Griha, the world handed me a live test case. Sabyasachi returned to NYFW after 17 years —...
by Editorial Team | Sep 14, 2026 | Insights
India makes the world’s luxury – when will it own it ? A Fendi Baguette embroidered by India’s finest atelier is the most instructive object in luxury this season — not because anything went wrong, but because everything went right, and the gap is still there. The...
by Editorial Team | Sep 8, 2026 | Insights
Why India needs a Shilp-Griha more than it needs a Maison There is a word the French gave the world, and the world accepted without question: Maison. India — the civilisation that invented luxury — never had a word of its own. Today, I’m proposing one. A word...
by Editorial Team | Sep 2, 2026 | Insights
India has never lacked luxury. It has lacked the language to claim it. This is the story of how the world’s oldest tradition of craft came to import its definition of luxury from Paris — and why that is about to change. The question that stops you cold Here is a...
by Editorial Team | Aug 17, 2026 | Insights
Global luxury has quietly decided India is the next China. It is the most expensive assumption in the industry — and understanding why it fails is the beginning of understanding India. The assumption nobody examines Walk into any global luxury brand’s India...
by Editorial Team | Aug 8, 2026 | Insights
Why the most valuable Indian luxury brands sell meaning, not products India has never lacked craftsmanship. What it has lacked are brands that convert that craft into owned cultural meaning — and meaning, not product, is what commands a premium. The premium was never...
by Editorial Team | Jul 31, 2026 | Luxury Brands
India has never lacked craft. It has lacked brands that turn craft into meaning the market will pay a premium to own. Two houses show how it’s done — and Forbes India recently asked me why. The question Forbes put to me For its July anniversary issue, Forbes...
by Editorial Team | Jul 27, 2026 | Sustainability
Morality has become a value driver in luxury. Very few houses can say what is actually standing behind theirs. Morality became a price driver Something shifted in luxury over the past three years. Provenance, labour conditions, environmental impact and philanthropy...
