by Editorial Team | Sep 14, 2026 | Insights
India makes the world’s luxury – when will it own it ? A Fendi Baguette embroidered by India’s finest atelier is the most instructive object in luxury this season — not because anything went wrong, but because everything went right, and the gap is still there. The...
by Editorial Team | Sep 8, 2026 | Insights
Why India needs a Shilp-Griha more than it needs a Maison There is a word the French gave the world, and the world accepted without question: Maison. India — the civilisation that invented luxury — never had a word of its own. Today, I’m proposing one. A word...
by Editorial Team | Sep 2, 2026 | Insights
India has never lacked luxury. It has lacked the language to claim it. This is the story of how the world’s oldest tradition of craft came to import its definition of luxury from Paris — and why that is about to change. The question that stops you cold Here is a...
by Editorial Team | Aug 17, 2026 | Insights
Global luxury has quietly decided India is the next China. It is the most expensive assumption in the industry — and understanding why it fails is the beginning of understanding India. The assumption nobody examines Walk into any global luxury brand’s India...
by Editorial Team | Aug 8, 2026 | Insights
Why the most valuable Indian luxury brands sell meaning, not products India has never lacked craftsmanship. What it has lacked are brands that convert that craft into owned cultural meaning — and meaning, not product, is what commands a premium. The premium was never...
by Editorial Team | Jul 21, 2026 | Insights
The Capability Gap: India Has the Client. India Has the Craft. The Missing Layer Sits Between Them. India is no longer waiting for a luxury consumer to arrive. He has arrived. The question is whether anyone is built to serve him. The client has matured For years the...
