by Editorial Team | May 12, 2026 | Insights, Luxury Brands
As Badshah creates Maybach sunglasses and Diljit Dosanjh performs in Coachella, international luxury brands are turning their heads to notice the more unassuming cultural icons that are defining modern India. For years, global luxury brands looking to engage India...
by Editorial Team | May 5, 2026 | Insights, Luxury Brands
For years, luxury brands have operated on a simple assumption: That the market moves together. When wealth rises, demand rises. When confidence dips, demand softens. That assumption no longer holds. Today, the luxury market is not moving in one direction. It is...
by Editorial Team | Apr 28, 2026 | Insights, Luxury Brands
Why Protocol is the Soul of Prestige Luxury is a fragile ecosystem. It is an unspoken agreement between a brand and its guest that every moment—from the grandest keynote to the most private corner of a suite—will be governed by a higher standard of care, recognition,...
by Editorial Team | Apr 21, 2026 | Insights, Luxury Brands
Luxury is often mistaken for an outcome. A beautiful product. A refined store. A high price point. In reality, luxury is a capability. A capability built deliberately — across people, processes, and decisions. And without it, even the most promising brands fail to...
by Editorial Team | Apr 14, 2026 | Insights, Luxury Brands
For decades, India has been positioned as the next great luxury market. A country of rising affluence. A vast consumer base. An opportunity waiting to be unlocked. That framing is no longer sufficient. India today is not merely a market that luxury brands can enter....
by Editorial Team | Apr 7, 2026 | Insights, Luxury Brands
With the world around us going through tectonic shifts in spending power and consumption patterns, India is becoming a massive fixture on the global luxury map. Here’s what luxury brands need to do to capture the next generation of shoppers. In my years of decoding...
