by Editorial Team | Sep 22, 2026 | Luxury Brands, Luxury Markets, Luxury Strategy
The question the world is asking — and what its answer tells India about building houses of its own. A question thirty years in the asking Two weeks after proposing the Shilp-Griha, the world handed me a live test case. Sabyasachi returned to NYFW after 17 years —...
by Editorial Team | Sep 14, 2026 | Insights
India makes the world’s luxury – when will it own it ? A Fendi Baguette embroidered by India’s finest atelier is the most instructive object in luxury this season — not because anything went wrong, but because everything went right, and the gap is still there. The...
by Editorial Team | Sep 8, 2026 | Insights
Why India needs a Shilp-Griha more than it needs a Maison There is a word the French gave the world, and the world accepted without question: Maison. India — the civilisation that invented luxury — never had a word of its own. Today, I’m proposing one. A word...
by Editorial Team | Sep 2, 2026 | Insights
India has never lacked luxury. It has lacked the language to claim it. This is the story of how the world’s oldest tradition of craft came to import its definition of luxury from Paris — and why that is about to change. The question that stops you cold Here is a...
by Editorial Team | Aug 17, 2026 | Insights
Global luxury has quietly decided India is the next China. It is the most expensive assumption in the industry — and understanding why it fails is the beginning of understanding India. The assumption nobody examines Walk into any global luxury brand’s India...
