by Editorial Team | Feb 19, 2022 | Luxury Markets
Luxury branding: A new age marketing to influence audience With the improved purchasing power among masses, demand for luxury brands has increased a lot. Today’s youngsters are wanting to lead a lavish lifestyle. Hence, they usually look forward to investing...
by Editorial Team | Jan 12, 2022 | Luxury Markets
Luxury products simplify life for consumers. But the luxury business is becoming more complicated as the pandemic moves on. Here’s what stakeholders can expect in the coming year Just when the world was beginning to heave a sigh of relief from the pandemic, disaster...
by Editorial Team | Jan 10, 2022 | Luxury Markets
The phoenix was a mythical bird of ancient Egypt which reputedly burned every 500 years and rose rejuvenated from its ashes. Associated with the sun, a phoenix obtains new life by arising from the ashes of its predecessor. Some legends say it dies in a show of flames...
by Editorial Team | Oct 14, 2021 | Luxury Markets
Eighteen months into covid – the world of luxury has changed. Values, beliefs, wants and desires are all impacted by the repeated isolations, loneliness, fears and above all survival. The pain of seeing loved ones gone, not being able to hug, cuddle or simply meet a...
by Mahi Raj | Jul 22, 2021 | Luxury Markets
“The Future of Money is Digital Currency” – Bill Gates As cryptocurrency steadily gains ground around the world, one of these is non-fungible tokens, commonly called NFTs. NFTs are essentially unique digital representations of various pieces of art, content, and...
by Editorial Team | Feb 11, 2021 | Luxury Markets
Innovations in digital technology have proved to be a boon for luxury fashion brands, showing immense potential during pandemic times. The digital world has intertwined with our real world! But how? From an Alexa or a Siri giving company to lonely hearts, a music app...
by Editorial Team | Jan 13, 2021 | Luxury Markets
From a digital transformation to local shopping to robotic logistics, luxury is going to see a world of change in this new year, thanks to the ongoing pandemic The year 2020 was a rude awakening for global luxury, leading to a first ever negative growth in several...
by Editorial Team | Oct 14, 2020 | Luxury Markets
The arrival of COVID-19 since early 2020 has accelerated shifts in retail. But let us face it, the global economy was not exactly booming in the pre-pandemic era. Each generation of consumer behaved differently and, therefore, responded differently to various...
by Editorial Team | Jul 10, 2020 | Luxury Markets
Covid-19 has changed the world. With nations in lockdown to protect their people and businesses on hold, the wheels of the economy have been brought to a halt. But like everything else, this too shall pass. And when it does, can we expect the luxury segment to take...
by Editorial Team | Jun 21, 2020 | Luxury Markets
Sectors such as automobile and real estate will be worst hit by the pandemic, while those like beauty and wellness will see quick recovery; we could expect to see a bout of revenge spending in India The Indian Luxury Industry has been growing consistently at a pace of...
